Chinese Design Elite seeks Danish Inspiration2013-06-10

The Danish design company Seidenfaden Design Copenhagen (SDC) has been working with Chinese manufacturers for many years. June 14th. China's leading design companies come to Denmark to meet SDC.


In 10 years, SDC has evolved from a small design studio to a major player in both the Danish and the international market. One of the main reasons for their success has been their ability to translate current trends into elegant solutions and constantly work strategically.


Insights and interactions are rewarded
As part of their business setup SDC has commissioned Chinese manufacturers to produce their products. This ensured them a crucial competitiveness, plus unique insights into the Chinese market and interactions with key players in the design industry in China.


It is as a development of these interactions that an entire delegation from China is coming to Denmark and to the SDC's headquarters in Nordhavnen, Copenhagen.


Danish help to reach the next level
The visit marks the start of a further development of the long-standing cooperation. The Chinese companies would like to develop a stronger design profile and preferably with the Danish as an example.


Director and partner of SDC Jonas Sverdrup-Jensen comments on the visit:
"We look forward to the event. We have known and followed these companies for many years and we know the process that led to this. There has been a maturing and now Chinese designers are ready to take big and decisive steps. I am very proud to have the opportunity to help them realize these ambitions. "

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