International Industrial Design Festival i Kina2012-12-19

The 5th China (Shenzhen) International Industrial Design Festival (CIIDF) was held earlier this month. With Copenhagen being a partner city, the festival recognized the contribution of Danish design globally. - And gained attention from manufacturers, designers and brands especially within the industries of IT, electronics and medicine.


Jonas Sverdrup-Jensen (Partner and Director at Seidenfaden Design Copenhagen) was invited to give a speech during the Shenzhen User Experience and Industrial Design Forum. Topic of the speech was: "Branding in the Perspective of Cultural Differences Between China and Europe".


Follow the links below to capture some of the local media coverage of the festival.


Shenzhen Daily - International industrial design festival opens in Shenzhen

Shenzhen Daily - SZ makes ties with Denmark in design



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